3 out of 10 new born babies have extra delicate skin and are prone to inflammatory conditions due to dryness, rashes, and flaky skin. The new JOHNSON'S® Top-to-Toe Baby Bar is specially designed & clinically proven “mild” for babies with extra delicate skin It is a safe soap for babies. It’s 100% soap free and perfectly pH balanced formula provides gentle care for extra delicate skin This soap for babies is dermatologically tested and helps maintain skin's natural moisture This baby soap is also hypoallergenic, has no parabens & phthalates, providing the best care for your baby