Its fast absorbing formula contains rich emollients that help moisturize and preserve baby skin’s natural softness to protect your baby from chapped knees, rubbed elbows and tender noses. Clinically Proven Mild 100% Gentle Care. From Day 1. Baby soft skin. All day long. Recommended by Doctors pH Balanced & Hypoallergenic No added parabens, sulphates or dyes Made with only purposeful ingredients Transparent. Mild. Visibly Pure.